Students follow the WJEC Level 1/2 Vocational Award in Retail Business. Here is the link to the specification: https://www.wjec.co.uk/media/1mdpomnp/wjec-level-1-2-award-in-retail-business-spec-from-2014-e-291019.pdf
In year 10 students will learn about the principles of customer service and how retailers use these to set the standards that are at the heart of the customer experience. Students will develop research skills so that they can investigate the quality of the customer experience across different retailers. Students will also explore and gain an understanding of how customer service affects the behaviour of both customers and employees. Students will work on the customer experience coursework during year 10. In year 10 students will also work on the retail business unit and learn about the issues faced by retailers in today’s highly competitive market. Students will gain knowledge of the retail sector and how its retailers organise their businesses to respond to change.
In year 11 students will learn about different retail operations including everyday activities of a retailer and how different retailers organise these activities. Students will also learn how retailers prepare for changes by re-organising their operations. Students will investigate how different retailers’ operations respond to change. In year 11 students will also work on the retail business unit and learn about the issues faced by retailers in today’s highly competitive market. Students will develop their understanding and knowledge in order to recommend how different types of retailers can respond to different issues.
| 10 | 11 | |||
|---|---|---|---|---|
| Key Concepts | Customer Experience Retail Business | Retail Operations Retail Business | ||
| Autumn Term (Sep-Dec) |
Students will begin covering key aspects of principles of customer service; greeting the customer, building rapport and meeting legal requirements.
Students will be assessed on the report they write based on two key learning outcomes; know customer service standards of retail businesses and understand how retail businesses meet the expectations of customers.
Students will explain how retail businesses meet the expectations of a limited range of customer types. Evidence is mainly descriptive with limited reasoning. | Students will cover the key aspects of retail operations and business. Learners will describe the rights of retail safety and the responsibility of retail employees.
Students will be assessed on a report they write focusing on retail operations assessing methods used by businesses to encourage sales. Students will be assessed on explaining how technology is used to interact with customers in the form of mobile applications and other forms of digital media. | ||
| Quality Mark Assessments | ||||
Students are assessed on their coursework here which is a mix of reports on the different customer experiences in retail. These reports focus on online and physical retailing. | Students are assessed on their coursework here which is a mix of reports on the understanding of interaction between customer and retail activities. Learners will also be assessed on explaining the effects on seasonality of retail operations. | |||
| Spring Term (Jan-April) |
Students will understand how retail businesses meet the expectations of customers. Focusing on the needs of different types of retail customers. Students will also explain how retail businesses meet the expectations of different types of customers.
Students will be able to investigate the quality of information / customer service in retail businesses.
Students will record appropriate information from secondary resources, analysing information from primary and secondary sources when analysing the quality of customer service in a retail business. | Students will learn key areas of legislation that UK businesses must follow to operate and regulate. Key laws such as equality and diversity, age restriction laws, security and consumer protection.
Students will develop a report and presentation assessing methods used by a range of retail businesses to encourage sales. Key methods such as product mix, product location, loyalty cards and promotions will be a key focus area for learners.
Students will propose methods as to how a business can restructure a business operation to respond fully to an incident within a business. Students will understand how to liaise with the police, trading standards, web designers and anti fraud specialists. | ||
| Quality Mark Assessments | ||||
Students are also assessed on parts of their coursework in this term. Student reports will look at different levels of customer service in retail. Students will sit the end of topic tests to show their knowledge and understanding of retail business. | Students are assessed on coursework this term, this coursework focuses on knowing how retail operations are organised, displaying a knowledge of a range of legislations on retail operations. | |||
| Summer Term (May-July) |
Students will begin to understand the forms of retailing in retail business such as online retailing, concessions, hybrid, markets and franchises.
Students will understand and analyse the various types of ownership within a business such as sole traders, partnerships, limited companies and not for profit organisations. Students will produce a report analysing and comparing the types of ownership.
Students will focus on how the UK businesses environment affect retail businesses. The key following areas; tax rates, employment levels and disposable income. | Students will learn how businesses can respond effectively to prepare for unplanned situations in daily retail operations. Areas related to security, staffing stock and health and safety.
Students will look at how to present and process information that has been collected by a business in the form of written communication or pie charts and tables. Students will also use evidence based conclusions.
Students will look at the key expectations from customers in a retail business; meeting needs, quality of service, cost of service and brand image. | ||
| Quality Mark Assessments | ||||
Students are also assessed on parts of their coursework in this term. Student reports will look at customer expectations. Students will sit the end of topic tests to show their knowledge and understanding of retail business. | Students are assessed on coursework that focuses on being able to identify key changes to retail store operations. Areas such as justifying areas for change to ensure a business thrives and survives. | |||
10
Key Concepts
Customer Experience
Retail Business
Quality Mark AssessmentsAutumn Term
(Sep-Dec)
Students will begin covering key aspects of principles of customer service; greeting the customer, building rapport and meeting legal requirements.
Students will be assessed on the report they write based on two key learning outcomes; know customer service standards of retail businesses and understand how retail businesses meet the expectations of customers.
Students will explain how retail businesses meet the expectations of a limited range of customer types. Evidence is mainly descriptive with limited reasoning.
Quality Mark AssessmentsStudents are assessed on their coursework here which is a mix of reports on the different customer experiences in retail. These reports focus on online and physical retailing.
Spring Term
(Jan-April)
Students will understand how retail businesses meet the expectations of customers. Focusing on the needs of different types of retail customers. Students will also explain how retail businesses meet the expectations of different types of customers.
Students will be able to investigate the quality of information / customer service in retail businesses.
Students will record appropriate information from secondary resources, analysing information from primary and secondary sources when analysing the quality of customer service in a retail business.
Quality Mark AssessmentsStudents are also assessed on parts of their coursework in this term. Student reports will look at different levels of customer service in retail. Students will sit the end of topic tests to show their knowledge and understanding of retail business.
Summer Term
(May-July)
Students will begin to understand the forms of retailing in retail business such as online retailing, concessions, hybrid, markets and franchises.
Students will understand and analyse the various types of ownership within a business such as sole traders, partnerships, limited companies and not for profit organisations. Students will produce a report analysing and comparing the types of ownership.
Students will focus on how the UK businesses environment affect retail businesses. The key following areas; tax rates, employment levels and disposable income.
Quality Mark AssessmentsStudents are also assessed on parts of their coursework in this term. Student reports will look at customer expectations. Students will sit the end of topic tests to show their knowledge and understanding of retail business.
11
Key Concepts
Retail Operations
Retail Business
Quality Mark AssessmentsAutumn Term
(Sep-Dec)
Students will cover the key aspects of retail operations and business. Learners will describe the rights of retail safety and the responsibility of retail employees.
Students will be assessed on a report they write focusing on retail operations assessing methods used by businesses to encourage sales.
Students will be assessed on explaining how technology is used to interact with customers in the form of mobile applications and other forms of digital media.
Quality Mark AssessmentsStudents are assessed on their coursework here which is a mix of reports on the understanding of interaction between customer and retail activities. Learners will also be assessed on explaining the effects on seasonality of retail operations.
Spring Term
(Jan-April)
Students will learn key areas of legislation that UK businesses must follow to operate and regulate. Key laws such as equality and diversity, age restriction laws, security and consumer protection.
Students will develop a report and presentation assessing methods used by a range of retail businesses to encourage sales. Key methods such as product mix, product location, loyalty cards and promotions will be a key focus area for learners.
Students will propose methods as to how a business can restructure a business operation to respond fully to an incident within a business. Students will understand how to liaise with the police, trading standards, web designers and anti fraud specialists.
Quality Mark AssessmentsStudents are assessed on coursework this term, this coursework focuses on knowing how retail operations are organised, displaying a knowledge of a range of legislations on retail operations.
Summer Term
(May-July)
Students will learn how businesses can respond effectively to prepare for unplanned situations in daily retail operations. Areas related to security, staffing stock and health and safety.
Students will look at how to present and process information that has been collected by a business in the form of written communication or pie charts and tables. Students will also use evidence based conclusions.
Students will look at the key expectations from customers in a retail business; meeting needs, quality of service, cost of service and brand image.
Quality Mark AssessmentsStudents are assessed on coursework that focuses on being able to identify key changes to retail store operations. Areas such as justifying areas for change to ensure a business thrives and survives.